Did you know that working at Chukar Cherries gives you a superpower? While working in Pike Place Market, I have had the delight of eating fresh produce, shopping for local art, and making new entrepreneurial friends, but the best part of the Market is the cultural diversity that tourists bring. Having worked at Chukar Cherries for nearly three years, I love the company for many different reasons. The best part is its power of universality – a local fruit covered in gourmet chocolate is a product that lets me transcend social, cultural, and linguistic boundaries.
After interacting with so many people from different countries and various walks of life, I often feel like I get to travel the world all in a single workday. Sweet cherries are a great introduction to Washington because our state is the world’s leading producer of this delicious fruit. It’s a piece of our foodie culture that people of all ages can enjoy.
While I get plenty of satisfaction from explaining the quality of our product to interested visitors, I get the most joy from seeing someone taste our product for the first time. They usually take the chocolate covered cherry I’ve proffered on a spoon, eye it curiously, bite a small corner, and then pop the whole thing in their mouth. As the flavors hit them, their eyes widen, they clasp their hands to their mouth in amazement, or even throw both hands in the air, and begin exclaiming excitedly to their friend that: “They have to try this!”
The best part about these interactions is that we don’t even have to speak the same language. I might get a tourist who doesn’t speak English but they might recognize the image of a cherry on several of our products. I once chatted with a group of Italians who said that they less frequently ate ciliegia fresh, but rather enjoyed a sweet vino highlighting the fruit. I got to explain how several of our cherry-chocolate combinations are made specifically to pair with various wines. Needless to say, this was a hit for both of us!
In other moments, being able to converse with a visitor about Chukar Cherries products allows me to make a different sort of connection. Did you know that Australia also grows sweet cherries similar to Washington? While our cherry season is usually June-August, they usually harvest during December. I once talked with an Australian cherry farmer who was so excited about the cherry confections we make that they took bags home for everyone in their family. Right after that, I explained cherries to someone who had never before experienced one before because their country had nothing like it. They didn’t even have a word for cherry in their language! I get to offer these customers samples and let their gustatory senses do the talking.
I am often ringing up treats for a brand new customer coming from across the world back-to-back with a returning local who came to load up on favorites to bring home to family, friends, friends of friends, neighbors, pet sitters, you name it. Whether the connection is from the love of the product, the quality of the company, or the interaction with the sales person, I believe everyone has a reason to enjoy Chukar Cherries. If you have the chance, come visit us down at the Market and find your reason for falling in love with our product!
© 2015, Chukar Cherry Company, Inc. All rights reserved.
A Montmorency Tart cherry center followed by dark chocolate infused with natural wine flavoring. The Cabernet Cherry has a touch of the dry, lingering flavor of Cabernet wine.
Dried Bing, Rainier, and Totally Tart cherries paired with roasted almonds and pecans. Wholesome and nutritious snacking. No sugar added.
A dried Bing cherry dipped in seamless dark chocolate. No additives, no preservatives, just cherries and dark chocolate at their finest.